What’s the best way for a healthcare information company to introduce three HR initiatives?
bdub relations’ strategy: Created one integrated campaign that built excitement around the company’s culture shift because the benefits for all were clear.
Result: Within three months of launch, 98% of employees used the initiative’s centerpiece, an online feedback tool.
How does a city’s utility department translate its ambitious vision into coordinated action by five lines of business?
bdub relations’ approach: Gave each business line a specific role in delivering the department’s mission and provided employees with tools to make on-target decisions.
Impact: Significantly increased community response to the department’s water-saving campaign over the previous year, improved staff effectiveness and morale.