Services

What do you need?

Savvy expert
to jump in and get to work on your existing project

  • Content development for web and social media
  • Marketing and informational materials
  • Articles & white papers
Strategic partner
to create and implement engagement plans

  • Marketing online and offline, including message development
  • Employee communications and culture-building
  • Community relations

Services include strategy, planning, writing and project management (vis-à-vis designers, website developers, PR folks and more). Delivered as-needed for individual projects. Packaged together for bigger initiatives.

Kick-start a new phase in your business
Four growth packages, designed with small companies in mind.

  • Brand development

    You get a Brand Promise statement and Key Messages, your drivers for business strategy and marketing.
    • Customer, partner and staff research
    • Competitor positioning review
    • Marketing material and website review
    • Facilitated decision-making session on a Brand Promise and Key Messages drafted from analysis of all the above inputs
  • Website refresh

    You get a detailed script—with text, image recommendations and clear formatting directions—to hand off to your developer.
    • Marketing material and website review
    • Interviews of key staff regarding website and business goals, and content needs
  • Marketing program

    You get a document with activities and timelines tied to specific business strategies, tailored to your bandwidth.
    • Marketing material and website review
    • Interviews of key staff regarding business and marketing goals
  • Customer experience research

    You get a report on the strength of your brand, what customers value most and the role you play in their lives.
    • Telephone and/or online interviews of customers and other external stakeholders/li>
    • Tailored to include products and services, in addition to the organization as a whole, if desired

Smart communicator

Whatever your situation I listen hard and ask questions so I understand your values & brand, focus & business challenge, vision & goals. From there, I translate your great product, service and passion into targeted messages that customers respond to because the benefits are clear.

Smart Communications:

  • Express your vision, message and style in a way that connects with customers’ needs and attitudes
  • Say just enough to get the point across
  • Give your audience reasons to respond.